It's one thing to build a website, but it's a whole different
thing to actually promote it, in this article we will talk about 7 free ways to
drive traffic to your landing page so
you can get quality subscribers on your email list and turn it into a community
that you actually own, getting traffic to your website can tend to feel a
little bit overwhelming. Let's go ahead and walk through how you can get that
traffic for free without that overwhelm. Promoting a website is so essential for your business due to the
increase in ROI or return on investment. Now, since many of your business
expenses will stay the same regardless of your promotion effort, your ROI gets
higher with each sale. You can build a landing page to grow your email list so
you can connect with those subscribers and sell your future products no matter
the channel. Driving traffic to those landing pages is about providing value to
the right audience. So I'm going to go ahead and give you 7 free ways to drive
traffic to your website every month.
#1: share relevant landing pages with email subscribers.
While it's true that you often use landing pages to widen your audience,
they're also useful for deepening relationships. Go ahead and check out creator
Jessica Abel, who uses an email to direct attention to the waiting list landing
page of her Creative Focus workshop. The email calls attention to the challenges
her audience faces and its share stories and tips from her very own students.
#2 reach out
directly. While automation is wonderful, reaching out to people you think can
help or that you admire or that have joined your list establishes one on one relationships.
Using something like the ConvertKit community, for example,
gives creators a place to ask questions and share what they've learned.
#3 Use social media. Social media marketing holds a lot of
potential for driving traffic to your landing page, but it can feel difficult
to get it right rather than slapping a link on your Facebook or Instagram
story, once you use social media to share your knowledge to help people for
free before asking for anything in return. Now to do this, you can do things like
provide free lessons on YouTube. You can share tips on Facebook.
help people get to know you on Instagram. Show behind the
scenes on Twitter, create short videos on Tik Tok and so much more.
#4 Use discussion boards, online forums, and forums to
conduct research, identify the most popular questions, and promote your
business. These resources are useful for both market research and promotion.
#5 Create your very own community.
, if you want to take social media a step further, you can
create your own Facebook group truly focused on a specific topic. Having your
own community gives you a little bit more control here than visiting other
forums.
#6 is all about SEO and content marketing. A wonderful and cost free
way to share your knowledge with new individuals is through content. You may
improve your position in those search engines by producing content of the
highest caliber that is concentrated on the terms potential subscribers use.
You may even select blog pieces to advertise your landing pages on that are
relevant to your resources.
#7 Be on podcasts, hosting or appearing on a podcast gets
your story in perspective in front of an interested audience. Plus, guests
typically have a chance to shout out their website and their product on the
podcast site. For example having a podcast gives you exposure to a new
audience, and on top of that, it's just overall fun. Alright, so we now talked
about the 7 ways to drive traffic to your website, which one will you use to drive
traffic to your website?
